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Kina McAllister of STEMBox shares, revisits her sales, marketing and partnership strategy after her move from Seattle to Iowa. We also discuss tangible actions Kina can take to overcome the impact left when a potential investor decided to go in a different direction. With show guest expert Allison Wilson, VP media relations, Weber Shandwick.
The Get Found Get Funded podcast is at the intersection of entrepreneurship and social justice where we focus on entrepreneurship as a possible path to wealth creation — specifically for Black and Latinx communities.
01:00 – Introduction
02:38 – How Kina started STEMbox
08:35 – Maximizing online ads
16:13 – Who’s the target audience for STEMbox?
22:21 – Outreach and media coverage
29:14 – Grassroots efforts for building and networking
38:27 – Partnerships and growth
46:28 – Setting an example for the next generation
48:30 – Closing remarks