Episode 6 Redirecting After Loss of Investor Funding
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Show Overview:
Kina McAllister of STEMBox shares, revisits her sales, marketing and partnership strategy after her move from Seattle to Iowa. We also discuss tangible actions Kina can take to overcome the impact left when a potential investor decided to go in a different direction. With show guest expert Allison Wilson, VP media relations, Weber Shandwick.
About GFGF:
The Get Found Get Funded podcast is at the intersection of entrepreneurship and social justice where we focus on entrepreneurship as a possible path to wealth creation — specifically for Black and Latinx communities.
Featured Guest(s): Kina McAllister & Allison Wilson
Kina McAllister
Twitter: https://mobile.twitter.com/kinabutterjelly
Crunchbase: https://www.f6s.com/kinamcallister
STEMBox:
Twitter: https://mobile.twitter.com/STEMbox
Facebook: https://www.facebook.com/getstembox/
Allison Wilson
Linkedin: https://www.linkedin.com/in/allisonrwilson
Twitter: https://twitter.com/arose2412?lang=en
Weber Shandwick:
Website: https://www.webershandwick.com/
Key Takeaways:
- There is a huge distinction between being a business owner and an entrepreneur – and it’s not just mindset
- Relationship Capital is our networks and who we know
- Extracting value from a business is where true wealth is made
- Being exposed to ideas is the first step to doing better
Timestamps:
01:00 – Introduction
02:38 – How Kina started STEMbox
08:35 – Maximizing online ads
16:13 – Who’s the target audience for STEMbox?
22:21 – Outreach and media coverage
29:14 – Grassroots efforts for building and networking
38:27 – Partnerships and growth
46:28 – Setting an example for the next generation
48:30 – Closing remarks
Items Mentioned in the Show:
Mergeworld: https://mergeworld.com/
StemBox Kickstarter: https://www.kickstarter.com/projects/stembox/stembox-subscription-science-kits-for-girls
StemBox: https://gust.com/companies/stembox
Quotes From The Show:
- “One of the things that I initially when I started, the company I was really excited about doing was being that role model for girls because there's so few women in STEM for them to really look up to in the public eye.” - Kina MacAllister
