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The hosts sit down with Lynda Peralta, founder of Pocket Palette, as well as Terrand Smith, a retail professional and CEO of 37 Oaks Consulting, LLC. In this episode, we discuss building Pocket Palette as a beauty brand that is about being accessible for the “on-the-go-woman.” Lynda addresses the importance of the entrepreneur’s gut and listening to your own messaging. Terrand reminds us that positioning for any product is essential. Finally, we talk about sales from distribution channels, the importance of testing, and staying focused on the problem you’re trying to solve.
The Get Found Get Funded podcast is at the intersection of entrepreneurship and social justice where we focus on entrepreneurship as a possible path to wealth creation — specifically for Black and Latinx communities.
Lynda T. Correa Peralta, is a graduate of The University of Southern California and George Washington University. She is a Latina inventor, business owner and founder of The Pocket Palette.
Terrand Smith is the Founder and CEO of 37 Oaks Consulting, a Chicago-based commerce consulting firm that strengthens and revitalizes communities. In 2016, Terrand combined her corporate retail experience and expertise in brand development to launch 37 Oaks, a consulting firm that develops solutions around Local Commerce + Innovation + Economic Development. She uses two proprietary platforms within her business that aid local brands to EDUCATE (37 Oaks University) and APPLY (SOKONI), driving towards increased distribution, profitability, sustainability and scalability.Founder and CEO of 37 Oaks Commerce Consulting
04:00 The Pocket Palette’s Evolution
12:13 Product Positioning
16:51 Retail Strategy
28:15 Building Relationships
34:51 Product Design
38:42 Public Relations
42:20 B2B Strategy
Learn More About 37 Oaks Retail Consulting:
Learn More About The Pocket Palette: