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The intersection of Fashion and Technology continues to grow and transform how we shop, style, and coordinate our clothes and accessories. Today we are going to talk with Lisa Morales-Hellebo about surviving your first cohort, sustainable fashion and how it’s never too late to start your own business.
The Get Found Get Funded podcast is at the intersection of entrepreneurship and social justice where we focus on entrepreneurship as a possible path to wealth creation — specifically for Black and Latinx communities.
Born in the Bronx, New York, Lisa Morales-Hellebo received her BFA in Graphic Design with University Honors from Carnegie Mellon University.
Over the span of her 25 year career, she’s become a VC, product strategist, entrepreneur, & creative director. Lisa is also currently a co-founder of The New York Supply Chain Meetup and The Worldwide Supply Chain Federation; and is co-founder and general partner of Refashiond Ventures.
In 2014, Lisa founded and launched the New York Fashion Tech Lab with Springboard Enterprises and the Partnership Fund for NYC while serving as Executive Director for the first year. Lisa’s previous fashion tech startup, Shopsy, raised capital and participated in TechStars in 2012 after she was selected as one of the Top 10 Women in DC Tech. Lisa currently lives in the NYC suburbs of Westchester County with her husband, two sons, and their dog, Rocky.
1:03 – Introduction
4:06 – When did Lisa know entrepreneurship was an option for her?
5:24 – What did Lisa do during her time in Silicon Valley?
8:25 – Getting into fashion supply chains.
17:33 – Coming up with the name “Refashiond.”
18:35 – Failure as the catalyst.
22:06 – Building partnerships and ecosystem.
26:58 – How to get credibility. Are accelerators right for everyone?
35:35 – Trends in the fashion space that Lisa is seeing.
40:50 – Advice for starting a shoe business.
46:44 – Using waste wisely and the fashion supply chain ecosystem.
50:35 – Passion and vision are key.
52:35 – Wrapup.
55:34 – Outro