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Show Overview:
Dr. Roshawnna Novellus of EnrichHer discusses development of her funding platform for women entrepreneurs. How does she meet the needs of her two interest groups – entrepreneurs and funders? Are their interests competing? If so, how to manage?
About GFGF:
The Get Found Get Funded podcast is at the intersection of entrepreneurship and social justice where we focus on entrepreneurship as a possible path to wealth creation — specifically for Black and Latinx communities.
Featured Guest: Dr. Roshawnna Novellus
Key Takeaways:
- Women are undervalued and tend to do more financially as leads of companies.
- It isn’t always possible for funders to have a very active role in the company.
- When it comes to PR ask yourself, “who is your primary customer, this will help you focus on what direction you need to go in terms of PR and marketing?”
Timestamps:
1:00 Introduction
3:52 Dr. Roshawanna’s background.
7:27 Who Dr. Roshawanna believes are her constituencies.
14:40 How do we make it safer for the funders while also making it easier, quicker?
18:35 You don’t need marketing or PR to get funders.
Quotes From The Show:
- “I've done PR before and at times, being on for TV shows or radio shows a day will take up a lot of your time and pull you away from some of the other things such as running your company.”
- “As an investor, you can't have all these rights because the entrepreneur... spent all of her time, you know, fielding calls instead of running a profitable company.”
- “Question[s] that business owners had was how do I become investor ready? How do I raise capital? How do I stay in business so that I can use my own set of skills to impact the community?”
- “I said, ‘Hey,’ let me build a platform that has a potential of touching as many women as possible who are able and who need financing and who are qualified in the country and that's what I set out to do through enricher.”
