GFGF SHOW 2: Two Core ‘Customer’ Groups: How to Address Competing Interests?


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Show Overview:

Dr. Roshawnna Novellus of EnrichHer discusses development of her funding platform for women entrepreneurs.  How does she meet the needs of her two interest groups – entrepreneurs and funders?  Are their interests competing?  If so, how to manage?

About GFGF:

The Get Found Get Funded podcast is at the intersection of entrepreneurship and social justice where we focus on entrepreneurship as a possible path to wealth creation — specifically for Black and Latinx communities.


Featured Guest: Dr. Roshawnna Novellus






Key Takeaways: 

  • Women are undervalued and tend to do more financially as leads of companies.  
  • It isn’t always possible for funders to have a very active role in the company.
  • When it comes to PR ask yourself, “who is your primary customer, this will help you focus on what direction you need to go in terms of PR and marketing?”



1:00 Introduction 

3:52 Dr. Roshawanna’s background. 

7:27 Who Dr. Roshawanna believes are her constituencies. 

14:40 How do we make it safer for the funders while also making it easier, quicker?

18:35 You don’t need marketing or PR to get funders.



Quotes From The Show:

  • “I've done PR before and at times, being on for TV shows or radio shows a day will take up a lot of your time and pull you away from some of the other things such as running your company.”
  • “As an investor, you can't have all these rights because the entrepreneur... spent all of her time, you know, fielding calls instead of running a profitable company.”
  • “Question[s] that business owners had was how do I become investor ready? How do I raise capital? How do I stay in business so that I can use my own set of skills to impact the community?”
  • “I said, ‘Hey,’ let me build a platform that has a potential of touching as many women as possible who are able and who need financing and who are qualified in the country and that's what I set out to do through enricher.”
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