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On GFGF’s first show, Lynnette Abbott from Craft My Occasion – a company that creates party supplies that celebrate children of color – considers the next steps to take in her business in the wake of an incredibly successful crowdfunding campaign. Co-hosts talk about how to carefully grow her business and important next steps to take. Guess expert, Jennifer Elgin, Copyright and Trademark attorney from Bean Kinney, weighs in on why IP protection is especially important for a business like Craft My Occasion, and what steps to take to protect company IP and ensure growth.
The Get Found Get Funded podcast is at the intersection of entrepreneurship and social justice where we focus on entrepreneurship as a possible path to wealth creation — specifically for Black and Latinx communities.
Lynnette Abbott, CEO of Craft My Occasion
Jennifer Elgin, Copyright and Trademark attorney from Bean Kinney
02:28 Evolution of Craft My Occasion
08:13 Idea of Digital Selfie
10:55 Social Media Plan
17:51 Resource Utilization
20:48 Digital Strategy
29:43 Intellectual Property
57:54 Challenges and Self-Care