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Show Overview:
On GFGF’s first show, Lynnette Abbott from Craft My Occasion – a company that creates party supplies that celebrate children of color – considers the next steps to take in her business in the wake of an incredibly successful crowdfunding campaign. Co-hosts talk about how to carefully grow her business and important next steps to take. Guess expert, Jennifer Elgin, Copyright and Trademark attorney from Bean Kinney, weighs in on why IP protection is especially important for a business like Craft My Occasion, and what steps to take to protect company IP and ensure growth.
About GFGF:
The Get Found Get Funded podcast is at the intersection of entrepreneurship and social justice where we focus on entrepreneurship as a possible path to wealth creation — specifically for Black and Latinx communities.
Featured Guest(s): Lynnette Abbott & Jennifer Elgin
Lynnette Abbott, CEO of Craft My Occasion
Jennifer Elgin, Copyright and Trademark attorney from Bean Kinney
Key Takeaways:
- The web never sleeps, this is a key to marketing and pitching.
- Content is King, tell your story and use the web to do so.
- Always be cultivating and building loyalty with your customer base.
- Protection includes name and slogan, but also extends to colors, sounds, shapes, packaging, and even distinct interiors and scents.
Timestamps:
00:59 Introduction
02:28 Evolution of Craft My Occasion
08:13 Idea of Digital Selfie
10:55 Social Media Plan
14:31 Crowdfunding
17:51 Resource Utilization
20:48 Digital Strategy
29:43 Intellectual Property
40:14 Recap
57:54 Challenges and Self-Care
1:09:36 Outro
Items Mentioned in the Show:
Quotes from the Show:
- “To protect your idea, make sure you own all of the rights of your work and apply for trademark registration. Remember, protection includes name and slogan, but also extends to colors, sounds, shapes, packaging, and even distinct interiors and scents”
- “Perform a digital selfie. See what's online about you and your business to continue cultivating and building loyalty with your customer base.”
- “Content is King. Tell your story.”
- “Remember: the web never sleeps.”
- “Sales comes first before everything else, including marketing.”
- “As a mom and a woman of color myself, I am constantly reminding my children of how beautiful they are.”
