GFGF – Ep. 9 What Friends Do – Messaging: How Do I Describe My Business?


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Show Overview:

What Friends Do adds technology to what people in faith-based communities have been doing to coordinate support for their constituents in times of joy and in times of grief. But how does one explain a platform to help coordinate everything from casserole delivery, transport services and gift certificates to:

a)  Individual users

b) Organizations that might use/refer, and

c) Investors?

About GFGF:

The Get Found Get Funded podcast is at the intersection of entrepreneurship and social justice where we focus on entrepreneurship as a possible path to wealth creation — specifically for Black and Latinx communities.


Featured Guest: Aimee Kandrac

Aimee Kandrac, is the co-founder and CEO of WhatFriendsDo and was named a Top 50 Mompreneur by 







Key Takeaways: 

  • There is a huge distinction between being a business owner and an entrepreneur – and it’s not just mindset
  • Relationship Capital is our networks and who we know
  • Extracting value from a business is where true wealth is made
  • Being exposed to ideas is the first step to doing better



01:10 Jill’s background.

06:26 Founding IFEL.

08:45 The importance of relationship capital.

15:45 The distinction between small business owner and entrepreneur.

20:26 An example of lack of exposure.

28:40 The making of a Black Angel.

38:44 On The Color of Law.

51:21 Building wealth in the Black community.

55:32 More on what IFEL does.

1:00:59 The importance of investing in the Black community (as opposed to donations.)

1:05:06 Black Excellence.


Items Mentioned in the Show:

Making of a Black Angel: 

Women of Color Connecting: 

The Color of Law (book): 

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