Financial Education for Athletes with Drew Hawkins


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Show Overview:

In this Mac Moment, Drew Hawkins sits down with the hosts to discuss his work at Morgan Stanley and how that prepared him to found Edyoucore, which educates and equips and empowers individuals in sports and entertainment to make better financial, business, and lifestyle decisions.


About GFGF:

The Get Found Get Funded podcast is at the intersection of entrepreneurship and social justice where we focus on entrepreneurship as a possible path to wealth creation — specifically for Black and Latinx communities.


Featured Guest: Drew Hawkins 

Drew Hawkins, Founder & President of Edyoucore Sports & Entertainment

With over 28-year year of experience in the financial services arena, Hawkins’ has held several leadership positions.

Hawkins currently serves as the Founder and Head of the Global Sports & Entertainment Division and was recently appointed as Board Chair of the Reginald F. Lewis Museum of Maryland African American History & Culture

His primary goal in all endeavors is to educate individuals on their financial, business and lifestyle affairs. And lastly, at his core, above all else, Hawkins is a sports fan.


Key Takeaways: 

  • A key to effective financial education is using practical topics relevant to athletes.
  • Financial literacy is not a matter of intelligence, it’s a matter of access and effort.
  • Thinking about finances can be stressful and daunting, so the way you teach financial literacy is important.
  • Learning about finances is a lifelong process, this is why it’s key to start teaching the basics early in life.


01:05  Drew’s intro

02:50  Moving up the ranks at Morgan Stanley

04:48  The importance and potential within an internship experience.

07:53  Experience of being the only Black person in the room.

10:33  Hurdles–Cold calls leading to colder in-person meetings.

15:19  Becoming Regional Director at Morgan Stanley 

18:26  Getting the opportunity to change who gets a seat as the Recruiting Chair. 

20:31  Eye-opening experience about the lack of financial literacy among athletes. 

27:37  Apps that can help with financial education

31:10  Why financial literacy/education is inaccessible, the barriers and what they signify.

35:16  The development of Drew’s love of teaching

42:24 Structure of Edyoucore

44:11 NFL partnership

53:28 Closing Remarks

54:15 Outro


Items Mentioned in the Show:




Quotes from the Show:

  • “By the industry standard I was not supposed to be there based on what the dynamic had been historically. So I was in a position where I needed to make sure that I outworked the individuals that were seated beside me.”
  • “I had to be very comfortable, being able to think outside of the box, doing things that other people weren't doing.”
  • “We combine education with an entertainment component to it to make this topic fun, take the intimidating part out of it, because money is an intimidating thing to talk about.”
  • “The fundamental thing that we don't do or don't teach in society or insipid thought, are things around basic financial literacy and basic financial education.”
  • “If you don't have a plan for your money and your activity, somebody else will.”
  • “The key is really being able to, you know, you indicated earlier, planted vegetational seed with individuals early on and provide for them to have the capability to understand what's happening and being able to monitor and control that.”
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